Creative Solutions That Transform Business!
It’s always a pleasure to work with clients who are serious about their brand and image, and willing to open their minds to the strategic creative experience. Of course it doesn’t hurt when creativity is at the heart of that client’s business too. It creates that happy meeting of minds, where the client genuinely ‘gets [...]
Read More8 Essentials to Build a Stronger Brand
What makes a strong brand? Think about the rock star brands like Apple, Harley Davidson, IKEA, Google or Levis, or some of your favourite brands at a local level that you enjoy doing business with and recommend to your Facebook friends. How do the standout brands manage to endure and continue to engage people year [...]
Read MoreStory telling … the best-kept marketing secret!
“Once upon a time there was a business that opened its doors and waited for the customers to come. The business owner was so busy poring over the books and updating spreadsheets that he didn’t have time to spend on frivolous things (or so he thought) – like building his brand and telling its story. [...]
Read MoreAre you remarkable or invisible?
When he wrote his book “Purple Cow” several years ago, marketing Goliath Seth Godin could see the writing on the wall. His premise was that for businesses to survive in an uber-competitive world, they have a clear choice – be remarkable or become invisible. What’s changed since then? Competition and the number of customers with [...]
Read More5 brand-building essentials to move from downturn to upswing
New year, new opportunity to get your brand noticed. Follow these 5 essential brand-building must-dos to get you out there, get you noticed and get you ahead of the game.
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