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	<title>The Big Blog</title>
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	<link>http://blog.bigideas.com.au</link>
	<description>Bringing personality and perspective to business thinking</description>
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		<title>Five Handy Time Saving Free Apps</title>
		<link>http://blog.bigideas.com.au/five-handy-time-saving-free-apps/</link>
		<comments>http://blog.bigideas.com.au/five-handy-time-saving-free-apps/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 02:38:44 +0000</pubDate>
		<dc:creator>melissad</dc:creator>
				<category><![CDATA[The Friday Fab Five]]></category>
		<category><![CDATA[efficiency]]></category>
		<category><![CDATA[free apps]]></category>
		<category><![CDATA[iPhones]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[time savers]]></category>

		<guid isPermaLink="false">http://blog.bigideas.com.au/?p=657</guid>
		<description><![CDATA[Fridays are a great day to do your weekly review and catch up on all those bits and pieces that have slipped through the cracks between the busyness during the rest of the week. So make a cuppa and check in with our Friday Fab Five. Because if you’re like me and you love your coffee, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 Golden Rules for Getting “Social” in Business</title>
		<link>http://blog.bigideas.com.au/3-golden-rules-for-getting-%e2%80%9csocial%e2%80%9d-in-business/</link>
		<comments>http://blog.bigideas.com.au/3-golden-rules-for-getting-%e2%80%9csocial%e2%80%9d-in-business/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 05:22:41 +0000</pubDate>
		<dc:creator>melissad</dc:creator>
				<category><![CDATA[Let's Get Social]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[connect]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[relationship building]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://blog.bigideas.com.au/?p=640</guid>
		<description><![CDATA[When it comes to how people find and share information, social media has changed the landscape forever. So let’s get the easy answers out of the way for starters … should you use social media to build your brand profile and promote your business?  That would be a great big resounding YES OF COURSE! Yet [...]]]></description>
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		<title>Creative Solutions That Transform Business!</title>
		<link>http://blog.bigideas.com.au/tranforming-business-with-creative-solutions/</link>
		<comments>http://blog.bigideas.com.au/tranforming-business-with-creative-solutions/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 00:06:21 +0000</pubDate>
		<dc:creator>melissad</dc:creator>
				<category><![CDATA[Big Ideas News]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand-building]]></category>
		<category><![CDATA[image]]></category>

		<guid isPermaLink="false">http://blog.bigideas.com.au/?p=636</guid>
		<description><![CDATA[It’s always a pleasure to work with clients who are serious about their brand and image, and willing to open their minds to the strategic creative experience. Of course it doesn’t hurt when creativity is at the heart of that client’s business too. It creates that happy meeting of minds, where the client genuinely ‘gets [...]]]></description>
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		<item>
		<title>8 Powerful Ways to Make e-Business E-Z-R</title>
		<link>http://blog.bigideas.com.au/how-to-make-e-business-e-z-r/</link>
		<comments>http://blog.bigideas.com.au/how-to-make-e-business-e-z-r/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 23:47:32 +0000</pubDate>
		<dc:creator>melissad</dc:creator>
				<category><![CDATA[Website Wise]]></category>
		<category><![CDATA[DIY websites]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[security]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://blog.bigideas.com.au/?p=621</guid>
		<description><![CDATA[Despite the proliferation of DIY websites, instant SEO gurus and e-commerce evangelists littering the net, starting an online business isn’t a walk in the park. Be prepared for loads of research, plenty of trial and error, countless hours of design and content development, and probably plenty of sleepless nights into the bargain. Finding a good [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>8 Essentials to Build a Stronger Brand</title>
		<link>http://blog.bigideas.com.au/build-a-stronger-brand/</link>
		<comments>http://blog.bigideas.com.au/build-a-stronger-brand/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 04:53:35 +0000</pubDate>
		<dc:creator>melissad</dc:creator>
				<category><![CDATA[Brand Building Tips]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[brand relevance]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[brand-building]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[consistency]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Harley Davidson]]></category>
		<category><![CDATA[IKEA]]></category>
		<category><![CDATA[Levis]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[marketing collateral]]></category>
		<category><![CDATA[point of difference]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[tagline]]></category>
		<category><![CDATA[target markets]]></category>

		<guid isPermaLink="false">http://blog.bigideas.com.au/?p=609</guid>
		<description><![CDATA[What makes a strong brand? Think about the rock star brands like Apple, Harley Davidson, IKEA, Google or Levis, or some of your favourite brands at a local level that you enjoy doing business with and recommend to your Facebook friends. How do the standout brands manage to endure and continue to engage people year [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Let’s de-mythtify creativity</title>
		<link>http://blog.bigideas.com.au/let%e2%80%99s-de-mythtify-creativity/</link>
		<comments>http://blog.bigideas.com.au/let%e2%80%99s-de-mythtify-creativity/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 06:13:43 +0000</pubDate>
		<dc:creator>melissad</dc:creator>
				<category><![CDATA[Business Creativity]]></category>
		<category><![CDATA[brainstorming]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[habits]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mary Lou Cook]]></category>

		<guid isPermaLink="false">http://blog.bigideas.com.au/?p=435</guid>
		<description><![CDATA[Think you’re not creative huh? In business terms creativity is crucial – especially in the face of growing competition, limited budgets, the demand to do more with less and an environment where the old ways of marketing don’t work any more. Yet when I consult with and coach business owners on taking a more creative approach [...]]]></description>
		<wfw:commentRss>http://blog.bigideas.com.au/let%e2%80%99s-de-mythtify-creativity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Story telling … the best-kept marketing secret!</title>
		<link>http://blog.bigideas.com.au/the-best-kept-marketing-secret/</link>
		<comments>http://blog.bigideas.com.au/the-best-kept-marketing-secret/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 00:24:59 +0000</pubDate>
		<dc:creator>melissad</dc:creator>
				<category><![CDATA[Marketing DIY]]></category>
		<category><![CDATA[brand-building]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[passion]]></category>
		<category><![CDATA[products]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[story telling]]></category>
		<category><![CDATA[testimonials]]></category>

		<guid isPermaLink="false">http://blog.bigideas.com.au/?p=427</guid>
		<description><![CDATA[&#8220;Once upon a time there was a business that opened its doors and waited for the customers to come.  The business owner was so busy poring over the books and updating spreadsheets that he didn’t have time to spend on frivolous things (or so he thought) – like building his brand and telling its story. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 ways for the seriously stuck to get better ideas</title>
		<link>http://blog.bigideas.com.au/3-ways-to-get-better-ideas/</link>
		<comments>http://blog.bigideas.com.au/3-ways-to-get-better-ideas/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 23:13:55 +0000</pubDate>
		<dc:creator>melissad</dc:creator>
				<category><![CDATA[Business Creativity]]></category>
		<category><![CDATA[brain power]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[change state]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[curiosity]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[habits]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[imagination]]></category>
		<category><![CDATA[manager]]></category>
		<category><![CDATA[random association]]></category>
		<category><![CDATA[sales person]]></category>
		<category><![CDATA[sub-conscious]]></category>

		<guid isPermaLink="false">http://blog.bigideas.com.au/?p=421</guid>
		<description><![CDATA[Ask any ‘creative’ person and they’ll tell you that coming up with ideas isn’t always as easy as they make it seem. People appear to have the notion creativity is something you can simply turn on and off like a tap (or faucet, depending on which side of the pond you’re on) when the situation [...]]]></description>
		<wfw:commentRss>http://blog.bigideas.com.au/3-ways-to-get-better-ideas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The smarter  way to manage online hires &amp; reservations!</title>
		<link>http://blog.bigideas.com.au/online-bookings-hires-rentals/</link>
		<comments>http://blog.bigideas.com.au/online-bookings-hires-rentals/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 01:20:55 +0000</pubDate>
		<dc:creator>melissad</dc:creator>
				<category><![CDATA[Big Ideas News]]></category>
		<category><![CDATA[4WD vehicles]]></category>
		<category><![CDATA[Big Ideas]]></category>
		<category><![CDATA[boats]]></category>
		<category><![CDATA[booking software]]></category>
		<category><![CDATA[booking systems]]></category>
		<category><![CDATA[camping gear]]></category>
		<category><![CDATA[contact management]]></category>
		<category><![CDATA[deposits]]></category>
		<category><![CDATA[ezibook]]></category>
		<category><![CDATA[hires]]></category>
		<category><![CDATA[jet skis]]></category>
		<category><![CDATA[multiple bookings]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[rental]]></category>
		<category><![CDATA[reservations]]></category>
		<category><![CDATA[tourism]]></category>
		<category><![CDATA[web-based application]]></category>

		<guid isPermaLink="false">http://blog.bigideas.com.au/?p=411</guid>
		<description><![CDATA[Hire Software for many types of tourism businesses needs to be a simple yet effective diary for recording the hire or rental of products and services … whether it’s 4WD vehicles, camping gear, jet skis or even boats. Is your current booking system failing to keep pace with your customers’ needs? Are you struggling to [...]]]></description>
		<wfw:commentRss>http://blog.bigideas.com.au/online-bookings-hires-rentals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Let&#8217;s get down to the business of creativity</title>
		<link>http://blog.bigideas.com.au/business-creativity/</link>
		<comments>http://blog.bigideas.com.au/business-creativity/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 06:11:37 +0000</pubDate>
		<dc:creator>melissad</dc:creator>
				<category><![CDATA[Business Creativity]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[imagination]]></category>
		<category><![CDATA[mission statements]]></category>
		<category><![CDATA[originality]]></category>

		<guid isPermaLink="false">http://blog.bigideas.com.au/?p=402</guid>
		<description><![CDATA[Throw the word creativity at most business people and you can usually count on one of the following reactions. They recoil in horror, bearing an uncanny resemblance to a deer caught in the headlights. Roll their eyes and smirk as if to say, “I run a business, not an art school”. Check to see if [...]]]></description>
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