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	<description>Marketing and Branding Riffs, Raves and Big Ideas</description>
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		<title>13 Universal Needs that Motivate People to Buy</title>
		<link>http://blog.bigideas.com.au/?p=104</link>
		<comments>http://blog.bigideas.com.au/?p=104#comments</comments>
		<pubDate>Sat, 10 Apr 2010 08:07:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[buying]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[control]]></category>
		<category><![CDATA[convenience]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[human needs]]></category>
		<category><![CDATA[marketing]]></category>
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		<description><![CDATA[What pushes your customers buttons and motivates them to buy? Do you know? Taking the time to understand what matters most to prospective customers for your products and services and meeting those basic human needs, can be crucial to winning business and building customers' lifetime value. ]]></description>
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		<title>Time to put your best self forward</title>
		<link>http://blog.bigideas.com.au/?p=119</link>
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		<pubDate>Sat, 10 Apr 2010 08:06:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[confidence]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[personal branding]]></category>
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		<category><![CDATA[self-marketing]]></category>

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		<description><![CDATA[To survive and succeed in today's competitive marketplace, you have to be prepared to put yourself out there and indulge in a little shameless self-marketing. What are the special talents that you should be letting shine? Try these simple attacktics on for size - things you can easily action to put your best self forward.]]></description>
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		<title>The 6 C’s of Effective E-Commerce</title>
		<link>http://blog.bigideas.com.au/?p=125</link>
		<comments>http://blog.bigideas.com.au/?p=125#comments</comments>
		<pubDate>Sat, 10 Apr 2010 08:04:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Websites]]></category>
		<category><![CDATA[competitive advantage]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[e-marketing]]></category>
		<category><![CDATA[Internet]]></category>
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		<category><![CDATA[online shopping]]></category>
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		<guid isPermaLink="false">http://blog.bigideas.com.au/?p=125</guid>
		<description><![CDATA[Selling online isn't difficult, it's a very today way to do business and a natural progression for many companies. Best of all it can potentially be very rewarding. the 6 C's of e-Commerce spell out advantages that make the idea of rolling up your sleeves and building your online store a tempting prospect.]]></description>
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		<title>Secrets of an energiser bunny</title>
		<link>http://blog.bigideas.com.au/?p=71</link>
		<comments>http://blog.bigideas.com.au/?p=71#comments</comments>
		<pubDate>Tue, 26 Jan 2010 05:46:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Life Bites]]></category>
		<category><![CDATA[fitness]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[personal development]]></category>
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		<description><![CDATA[The energiser bunny just goes and goes and goes, and you could be unstoppable too if you take a little time out to recharge your life.]]></description>
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		<title>What’s a personal brand and why should I care?</title>
		<link>http://blog.bigideas.com.au/?p=65</link>
		<comments>http://blog.bigideas.com.au/?p=65#comments</comments>
		<pubDate>Wed, 13 Jan 2010 08:10:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[personal value]]></category>

		<guid isPermaLink="false">http://blog.bigideas.com.au/?p=65</guid>
		<description><![CDATA[Celebrity, business or just plain old you - everything has a brand. The choice is yours whether you want to make your personal brand one that adds value and people want to engage with.]]></description>
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		<title>Business as unusual</title>
		<link>http://blog.bigideas.com.au/?p=60</link>
		<comments>http://blog.bigideas.com.au/?p=60#comments</comments>
		<pubDate>Wed, 13 Jan 2010 08:02:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[business creativity]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[point of difference]]></category>

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		<description><![CDATA[Creativity in business isn't an option in today's marketplace, it's a necessity. No excuses.]]></description>
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		<title>Entrepreneurs – ready, set, go!</title>
		<link>http://blog.bigideas.com.au/?p=57</link>
		<comments>http://blog.bigideas.com.au/?p=57#comments</comments>
		<pubDate>Sun, 10 Jan 2010 09:18:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Small Business]]></category>
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		<description><![CDATA[Seth Godin told us small is the new big, and in the Year of the Entrepreneur 2010, small business owners everywhere better believe it. It's time to weigh up your advantages and use them to gear yourself for the upswing.]]></description>
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		<title>How to kick franchising goals in 2010</title>
		<link>http://blog.bigideas.com.au/?p=53</link>
		<comments>http://blog.bigideas.com.au/?p=53#comments</comments>
		<pubDate>Sun, 10 Jan 2010 08:48:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Franchising]]></category>
		<category><![CDATA[brand-building]]></category>
		<category><![CDATA[business goals]]></category>
		<category><![CDATA[franchisees]]></category>
		<category><![CDATA[franchising in Australia]]></category>
		<category><![CDATA[franchisors]]></category>
		<category><![CDATA[marketing]]></category>

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		<description><![CDATA[Get the year off to the best possible start with these franchise business and marketing tips.]]></description>
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		<title>Strictly for the birds</title>
		<link>http://blog.bigideas.com.au/?p=49</link>
		<comments>http://blog.bigideas.com.au/?p=49#comments</comments>
		<pubDate>Sun, 10 Jan 2010 08:44:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Life Bites]]></category>
		<category><![CDATA[harmony]]></category>
		<category><![CDATA[life]]></category>

		<guid isPermaLink="false">http://blog.bigideas.com.au/?p=49</guid>
		<description><![CDATA[Sorting out the pecking order and making a genuine effort to get along can make a huge difference to the quality of our lives.]]></description>
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		<title>Persistence pays &#8211; just ask my dog!</title>
		<link>http://blog.bigideas.com.au/?p=38</link>
		<comments>http://blog.bigideas.com.au/?p=38#comments</comments>
		<pubDate>Sat, 09 Jan 2010 09:14:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Life Bites]]></category>
		<category><![CDATA[business success]]></category>
		<category><![CDATA[goal setting]]></category>
		<category><![CDATA[persistence]]></category>
		<category><![CDATA[self-discipline]]></category>

		<guid isPermaLink="false">http://blog.bigideas.com.au/?p=38</guid>
		<description><![CDATA[If there's one thing my dog has taught me, it's that persistence pays. In business and in life, it's an essential quality for success.]]></description>
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