As the economic gloom gives way to those tentative green shoots of recovery in Australia, it appears our $130billion franchising sector not only weathered the downturn relatively unscathed … but is looking to grow even stronger in 2010.
According to the Age, a global survey found Australian private businesses are some of the most optimistic in the world about the domestic economy for 2010, hot on the heels of Chile and India.
Just goes to show you can’t keep the Aussie entrepreneurial spirit down. But now isn’t the time for any franchise to take its eye off the ball. By all accounts 2010 will be a mixed bag – stronger job market and more robust consumer spending likely on one hand, interest rate rises and fuel and energy price hikes on the other.
So it should be a case of business as usual – only better – for franchisors and franchisees alike.