13 Universal Needs that Motivate People to Buy

When it comes to consumerism we all have complex needs and prioritise them according to what’s going on our lives at the time. But while the must-haves we want to max out our credit card on may be poles apart, you’d be surprised how much we all have in common when it comes to the basic human needs that motivate us to buy.

Getting a handle on those needs is a big stride for any business operator, not only in targeting your marketing messages but also ensuring your customer service processes become a powerhouse for customer retention and growth. This baker’s dozen plays a big part in winning people’s business. (continue reading…)

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Time to put your best self forward

Gone are the days when modesty was a virtue. Let’s face it, the meek may inherit the earth but modesty won’t get you first class tickets to your destination of choice. It’s an ‘eat or be eaten’ crazy jungle out there and in the competitive marketplace of ideas, image and influence the self-marketer survives.

The ability to spread the word about yourself and show others who you are and what you are all about is good for employment prospects, good for business, and makes good sense. But it is definitely an art form and it takes mastering. Do it badly and you risk coming across as an egocentric jerk. Do it well and it can open the door to all kinds of possibilities. (continue reading…)

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The 6 C’s of Effective E-Commerce

Does your product or service lend itself to online sales and distribution? As consumer online purchasing confidence increases in leaps and bounds, there are many reasons why you would want to add e-commerce facilities to your website.

Trading electronically allows businesses of all sizes to streamline services, develop new markets and create innovative business opportunities.

The rewards of e-commerce can be substantial if you get the mix right, and as these 6 C’s of effective e-commerce highlight, there are many advantages in hopping on the e-commerce bandwagon.

(continue reading…)

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Secrets of an energiser bunny

Energy is currency in anyone’s language.  And no I don’t mean Middle East oil reserves or the latest Aussie wind farm (aka parliament house). I’m talking about personal energy – the kind that keeps your body perky, the under-eye baggage at bay, and your friends jealous.

Keeping on top of everything we need to, want to or must do can take it out of you.  Now apparently banging your head against a wall uses 150 calories an hour, but it’s not the ideal way to stay fit, focused and fabulous.

(continue reading…)

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