When it comes to consumerism we all have complex needs and prioritise them according to what’s going on our lives at the time. But while the must-haves we want to max out our credit card on may be poles apart, you’d be surprised how much we all have in common when it comes to the basic human needs that motivate us to buy.
Getting a handle on those needs is a big stride for any business operator, not only in targeting your marketing messages but also ensuring your customer service processes become a powerhouse for customer retention and growth. This baker’s dozen plays a big part in winning people’s business. (continue reading…)
